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Macs are cheaper for businesses, and even IBM says so |

Recode (formerly Re/code) the technology news, reviews, and analysis website that Walt Mossberg and Kara Swisher founded to focus on the technology of Silicon Valley says that IBM has found that Macs are cheaper for business over time.

Macs are cheaper for businesses, and even IBM says so

Big Blue says it saves hundreds per year when employees choose a Mac.

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The Cook Doctrine: Apple is more than Steve Jobs.

From back in 2009 in a list of “We believes…” the unflappable Tim Cook. interim CEO of Apple,  demonstrated that Apple is more than Steve Jobs.

“We believe that we are on the face of the earth to make great products and thats not changing. We are constantly focusing on innovating. We believe in the simple not the complex. We believe that we need to own and control the primary technologies behind the products that we make, and participate only in markets where we can make a significant contribution. We believe in saying no to thousands of projects, so that we can really focus on the few that are truly important and meaningful to us. We believe in deep collaboration and cross-pollination of our groups, which allow us to innovate in a way that others cannot. And frankly, we dont settle for anything less than excellence in every group in the company, and we have the self-honesty to admit when were wrong and the courage to change. And I think regardless of who is in what job those values are so embedded in this company that Apple will do extremely well.”

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Steve Jobs 1955—2011

SteveJobsAppleSteve Jobs

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Another Earthquake,…Steve Jobs resigns as CEO of Apple.

Another earthquake, one we all knew was coming but always hoped it would be later rather than sooner hit only minutes ago.

Steve Jobs has resigned as CEO of Apple.

Apple, Inc. released this message from Steve:

PRESS RELEASE: Letter from Steve Jobs

August 24, 2011-To the Apple Board of Directors and the Apple Community:

I have always said if there ever came a day when I could no longer meet my duties and expectations as Apple’s CEO, I would be the first to let you know. Unfortunately, that day has come.

I hereby resign as CEO of Apple. I would like to serve, if the Board sees fit, as Chairman of the Board, director and Apple employee.

As far as my successor goes, I strongly recommend that we execute our succession plan and name Tim Cook as CEO of Apple.

I believe Apple’s brightest and most innovative days are ahead of it. And I look forward to watching and contributing to its success in a new role.

I have made some of the best friends of my life at Apple, and I thank you all for the many years of being able to work alongside you

I find myself alittle stunned by this and at a loss for words but while it seems right now that Steve Jobs will stay on in his role a Chairman of the Board we all wish him the best and know he is doing the right thing for himself and has prepared Apple well to continue on without him at the helm. His inovation and business DNA will continue on.

One of my favorite most inspiring Apple advertising pieces…

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