“When all of your business comes from personal referrals, you are not really in control of your future. If the economy slows down or a specific market changes, you need to be able to generate new clients. Over-reliance on referrals can make your marketing “muscles” weak; when you need some “heavy lifting,” your strength will not be able to handle it. Most businesses with a very high percentage of revenue from personal referrals ride a rollercoaster from good times to bad.” — Mark G Richardson, How Fit Is Your Business?: A Complete Checkup and Prescription for Better Business Health

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“Content Marketing Is The Only Marketing Left.”
— Seth Godin

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“Marketing is getting someone who has a need to know, like, and trust you,” — John Jantsch

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“People will say more to your belief, your conviction than your technical skills”
— Tom Hopkins

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When we tell people to do their jobs, we get workers. When we trust people to get the job done, we get leaders.

Simon Sinek

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