Quietly Re-Thinking Out Loud: Exploring New Paradigms for How We Manage What We BuildMy collection of thoughts and ideas on the state of the Building and Remodeling industry and it's future with regard to: Technology, Project Management, CRM, Business Models,Critical Chain Project Management (CCPM), The Theory of Constraints (TOC), Systems Thinking, JIT, TQM, Lean Construction, CPM and the Lead Carpenter System.
Marketing Chart: The most affluent consumers also the most likely to engage with marketing | MarketingSherpa
The big important takeaway from the article: You might assume that the most affluent customers are harder to reach and the least likely to engage with marketing. After all, the time they spend engaging with marketing is more valuable based on their income level. And,...read more
We’re Building An App For That, A Tool That Contractors Can Give To Their Prospects And Leads To Track And Record Their Product & Design Ideas
In her book seminal book The Not So Big House: A Blueprint for the Way We Really Live Sarah Susanka writes: "In a three-ring binder, start to assemble data about the places in your life that make you feel comfortable and those that make you feel uncomfortable....read more
I just got done with a quick but pretty thorough remodeling and renovation of my longtime online building and remodeling friend and colleague Dan Kolbert’s website. He found out his existing site had gone down because his hosting company upgraded the PHP they were...read more
I’m considering becoming a handyman because I believe that I can corner half of the market simply by doing the even jobs.
Yes, I just got done with a website design remodel where I switched the site over from an older WooThemes WordPress theme called Inspire, a "corporate" type theme they are no longer updating or supporting and switched over to a "State-Of-The-Art", incredibly powerful,...read more
Plan top down,..Execute bottom up.
This is rather remarkable and sort of "huge".... https://moz.com/blog/proximity-to-searcher-is-new-top-local-search-ranking-factorread more
“When all of your business comes from personal referrals, you are not really in control of your future. If the economy slows down or a specific market changes, you need to be able to generate new clients. Over-reliance on referrals can make your marketing “muscles” weak; when you need some “heavy lifting,” your strength will not be able to handle it. Most businesses with a very high percentage of revenue from personal referrals ride a rollercoaster from good times to bad.” — Mark G Richardson, How Fit Is Your Business?: A Complete Checkup and Prescription for Better Business Health